This case study presents a Glossier Holiday Campaign concept, highlighting the brand’s minimal yet festive aesthetic, targeted influencer partnerships, and curated deliverables. The campaign focuses on promoting Glossier’s lip products through the theme of transitioning from day to night. The moodboard combines warm, natural visuals with red ribbon, candles, and winter greenery to create an inviting, aspirational feel resonating with the holiday season. Suggested deliverables and influencers foster the curation of an authentic and creative Glossier campaign.